How Email Marketing Helps Sell Pencils

Every office and business needs organizational tools to help keep the business well run, so why not offer customers discounts to the things they require, in order to stay ahead of the competition, with email marketing?
Email marketing is a cost effective way to stay ahead of the competition, which also makes your clients feel valued. This increases your overall brand awareness and leads to higher sales numbers. As an owner and operator of a business supply store, pulling customers away from the big boxes and establishing loyalty with you is crucial to your businesses success.
By designing an email marketing template, you will be able to target your audiences, and provide a more streamlined marketing technique for future campaigns.

The most effective email marketing programs give you the option to design a campaign from over 200 templates. Having this amount of options helps you to determine the best marketing strategy for your needs, and allows you to match your communications to your company's color schemes.

To start off with, you should be offering your customers discounts using a variety of different products to choose from. Include computer hardware products, software products, paper discounts, office furniture discounts and writing utensil discounts. Provide pictures of each product including a link to a page on your website where they can get more information on the product.

Email marketing tracking capabilities will be able to show you, in real time, which of your subscribers have clicked on the products they are interested in. This is valuable information for future campaigns, especially because the best email marketing programs allow you the ability to export this data, and use it for analysis, sales optimization, etc. Next time you send out your campaigns, you can segment your list of subscribers to provide them information on the products they showed the most interest in.

Using an email marketing template is easy. It is merely a matter of uploading images and cutting and pasting your content to go along with the images. Some things to think about when creating are to avoid over stylized text material, meaning don't input entire paragraphs in bold or italics (or both). Also, in the subject line of your email avoid statements like "50% off!" or the use of dollar symbols ( $) and excessive use of exclamation points(!!!).

These are considered "visually enhancing", so the spam filters are designed to react with an understating that, if your content needs to be visually enhanced, it probably lacks substance. Therefore, the spam filters can send your email to people's junk mailboxes and not their Inbox.

Email marketing is a cost effective way to stay ahead of your big box competition, so that you maintain a loyal client base. Email marketing costs as much one cent per email address. So, setting up a professionally designed email marketing campaign keeps you on par with the big boxes. This is accomplished in a more effective manner by targeting your customers directly, and making them feel valued. The discounts you offer them through an email marketing campaign that is designed to better target these audiences will keep your store and its products top of mind. Start competing with the conglomerates by taking advantage of email marketing.

Robert Burk is CEO of Elite Email, the complete email marketing package used by office supply stores around the world. You can deploy a comprehensive email marketing program for your business supply store with a no-risk free trial. Start harnessing the power of email marketing today!