Celebrity Endorsement and Niche Blogs As Internet Marketing Tools

Internet marketing is the lifeblood of companies and businesses today. Blue-chip companies at Dow Jones Industrial Average and home-based startups are competing for the attention of internet visitors to drive up their sales, and perhaps, gain credibility in the market.

While the blue-chip companies with multi billion market capitalization have the financial muscles to bankroll powerful online marketing campaigns, startups have to make do with what their shallow pockets can achieve. Now, there are inexpensive yet effective internet marketing tools that every small business out there can use and gain the exposure and sales surge that they need. Basically, you do not need to hire a top notch SEO expert to help you do these; all you require is time to get them done.

For a very long time, major companies at the New York Stock Exchange or NASDAQ or any global listing market, have used the power of celebrities to drum up publicity for their products. This is an old practice that continues to deliver juice to-date. In fact, celebrity endorsement is even popular in political circles these days.

Get a star to say something about your products
In the corporate world where At&T and JPMorgan play, celebrities are paid top dollars to promote products or services. You may not have that money to get hold of Beyonce or such high flying personalities. But you can easily get some local celebrities whose influence can effectively get a few thousand people interest in your products.

The good thing about local celebrities is that you do not have to pay money to capitalize on their fame, instead, you can just barter. Just send them a few free gifts to tryout so that they can leave a feedback. If they drop you a positive feedback on the products you sent them, tell that to the world. It is easy, simply write press release to your local paper and several other web-based publishing platforms in your community about the endorsement.

The local celebrities that you can target in you area can be a retired senior fireman whose services gained national or even global attention. You can also tap into the fame or local dog-trainer that has recently been featured on national media. A teacher doing great things down there can also be a good celebrity to have in your internet marketing network.

Guest posting in niche blogs
Guest posting a popular blog has all the potential that any marketer needs to get the word out there. Some blog owners allow free guest posting, yet others may ask for a dime, but you can be sure that with backlinks, you will be able to get several thousand eyeballs rolling on your marketing page. So get out and look for a blog covering your niche and then ask to make a guest post.

You can also give free gifts to the blog owners to tryout and review the product for their readers. This is another bartering way to keep your internet marketing campaigns as inexpensive as possible while drawing the most from the campaigns.