CONTENT IS KING
Sometimes businesses underestimate the power of excellent content. Like we say in the business "Content is king." This is because everything that a person writes or has written about a business effects the business's bottom line. Content has become relevant to making sales so a successful business must revert to the old days and remember that it is the customer that is giving the business the opportunity to make sales, after all they are paying for the employees and for the expenses to operate. How much of a profit made depends upon how good of a job is done at delivering the right message to the customer.
Site Design
Most small businesses are never found on the Internet. Businesses are shocked when they find out that their Internet rating is in the millions, considering detailed ranking data is only available for sites that are under 500,000. The business owner will say that they spent many hours developing their web site and that they do not understand how their ranking is so low. Many of these businesses spent hundreds and even thousands of dollars to have web site developers create their sites. So what is the problem? The first problem is almost always their keywords. They either only used their business name as a keyword or they used such a popular keyword that they would never be found. For example, if I ran a hotel, it might make sense to me to use my business name as a keyword. This would be true if I were Holiday Inn, see my point. Most businesses are not well known. Instead someone traveling to a particular area will go onto the Internet and they will search Hotels in Los Angeles for example. They will find the hotels that come up first. It you are not ranking on the first few pages, chances are you will never be found. If you are a budge hotel for example, you would want to use budget hotel in X as your keyword. The same holds true for whatever your product is. If you run a printing company in Topeka you would want one of your keywords to be printing services Topeka, because once again potential customers are not going to know you by name..
The next step is looking at the structure of the site. There are new regulations that should be met regarding Google's Panda, Penguin, and Hummingbird. For example, all of your pages should have a minimum of 300 words on them; with exception of the contact page.
Your sites meta description needs to be examined to make sure you have H1, and H2 tags as well as a site map in place that can be easily accessed by visitors.
Another aspect of the site to look at is the overall site aesthetics. Is the site clean? Do all the links operate correctly? http://www.looks.gd/design/what-does-good-web-design-look-like Also look at the balance, color, and style of the site.
Content Marketing
In Content Marketing, the clients are pulled into your message rather than pushed in as they are in traditional advertising like a newspaper or mass marketing advertisement. With traditional advertisements you never really know how many are tossed into the trash or shredded immediately before reading. When a potential customer finds you on the Internet it is because they searched for you; they wanted to find you. This has already increased your chances of a sale. Once you are found, what happens next is critical.
Your site must be user-friendly and written "to the customer" not "at the customer." The site must be nice to look at. When the customer comes to the site the first 30 seconds are crucial, once they stay beyond this time, your chance of a sale just increased again.
If you add the right social media elements; you invite your potential customers into your business. This helps build trust and authority. If you continue to post on a regular basis, via a blog or other social media source, you will keep your customer coming back.
Content Marketing encompasses a wide variety of material ranging from web content, blogs, articles, press releases, technical manuals, white papers, and other written works. The material that is online needs to be high quality and it needs to address the needs of the searcher/potential customer in order to rank in Google's search engine. This has changed over time with the introduction of Google Hummingbird. This new update has changed the way that pages are ranked. In the past, pages could rank high if they had the keyword in a standard size article approximately five times and had it in a few headings and in the title. Now the writing has to go way beyond simply inserting the keyword.
In order to rank high on the Internet you have to have a clean site, good keywords, enough words per page, and content that is relevant.
Sometimes businesses underestimate the power of excellent content. Like we say in the business "Content is king." This is because everything that a person writes or has written about a business effects the business's bottom line. Content has become relevant to making sales so a successful business must revert to the old days and remember that it is the customer that is giving the business the opportunity to make sales, after all they are paying for the employees and for the expenses to operate. How much of a profit made depends upon how good of a job is done at delivering the right message to the customer.
Site Design
Most small businesses are never found on the Internet. Businesses are shocked when they find out that their Internet rating is in the millions, considering detailed ranking data is only available for sites that are under 500,000. The business owner will say that they spent many hours developing their web site and that they do not understand how their ranking is so low. Many of these businesses spent hundreds and even thousands of dollars to have web site developers create their sites. So what is the problem? The first problem is almost always their keywords. They either only used their business name as a keyword or they used such a popular keyword that they would never be found. For example, if I ran a hotel, it might make sense to me to use my business name as a keyword. This would be true if I were Holiday Inn, see my point. Most businesses are not well known. Instead someone traveling to a particular area will go onto the Internet and they will search Hotels in Los Angeles for example. They will find the hotels that come up first. It you are not ranking on the first few pages, chances are you will never be found. If you are a budge hotel for example, you would want to use budget hotel in X as your keyword. The same holds true for whatever your product is. If you run a printing company in Topeka you would want one of your keywords to be printing services Topeka, because once again potential customers are not going to know you by name..
The next step is looking at the structure of the site. There are new regulations that should be met regarding Google's Panda, Penguin, and Hummingbird. For example, all of your pages should have a minimum of 300 words on them; with exception of the contact page.
Your sites meta description needs to be examined to make sure you have H1, and H2 tags as well as a site map in place that can be easily accessed by visitors.
Another aspect of the site to look at is the overall site aesthetics. Is the site clean? Do all the links operate correctly? http://www.looks.gd/design/what-does-good-web-design-look-like Also look at the balance, color, and style of the site.
Content Marketing
In Content Marketing, the clients are pulled into your message rather than pushed in as they are in traditional advertising like a newspaper or mass marketing advertisement. With traditional advertisements you never really know how many are tossed into the trash or shredded immediately before reading. When a potential customer finds you on the Internet it is because they searched for you; they wanted to find you. This has already increased your chances of a sale. Once you are found, what happens next is critical.
Your site must be user-friendly and written "to the customer" not "at the customer." The site must be nice to look at. When the customer comes to the site the first 30 seconds are crucial, once they stay beyond this time, your chance of a sale just increased again.
If you add the right social media elements; you invite your potential customers into your business. This helps build trust and authority. If you continue to post on a regular basis, via a blog or other social media source, you will keep your customer coming back.
Content Marketing encompasses a wide variety of material ranging from web content, blogs, articles, press releases, technical manuals, white papers, and other written works. The material that is online needs to be high quality and it needs to address the needs of the searcher/potential customer in order to rank in Google's search engine. This has changed over time with the introduction of Google Hummingbird. This new update has changed the way that pages are ranked. In the past, pages could rank high if they had the keyword in a standard size article approximately five times and had it in a few headings and in the title. Now the writing has to go way beyond simply inserting the keyword.
In order to rank high on the Internet you have to have a clean site, good keywords, enough words per page, and content that is relevant.
Michele Clarke is the co-founder and Lead Content Marketing Consultant at Asset Internet Marketing ( http://www.AssetInternetMarketing.com
). We provide comprehensive consultant services including - Content
Marketing, Human Resources, Fundraising, Digital Branding, Leadership,
Business Coaching, Entrepreneurship Coaching, and Strategy Consulting.
Our expertise lies in the hospitality, healthcare, spa/personal
services, financial, entertainment, non-profit, start-up, and education
fields. Her team can be reached at 888-216-4081.
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